The goal achievement of a firm on any project is mainly revolving on wealth maximization i-e Cashflows/Share value maximization. The initiative of a company/firm  on wealth maximization not only leans on a selection  of a project but also it starts from raising of financial resources competitively and ends with effective utilization of themselves . The wealth maximization of a firm not only emphasizes long term asset decision but also it appropriately earmarks the importance of short term assets by vitalizing the risk and liquidity. The limited available funds should be deployed in both long and short term assets in order to strike balance between return and liquidity, which immensely warrants careful and rational selection of investment projects with specific reference to viability towards acceptance and subject to mission , vision and strategy of a firm.